Scripts loaded asynchronously will still compete with your website over the browser resources, and scripts that are just delayed could lose important data or slow down the responsiveness of your website. Zaraz does much more than simply find the best time to load each tool. Techniques like Cloud Load and Cloud Render means the browser really has no script to run at all, and methods like Facades mean the page looks complete even if it still has some work to do behind the scenes. Our Selective Load feature ensures that if a script isn’t going to be executed, no traces of it will even be delivered.
Zaraz eliminates request chains by bundling all tools together, essentially fetching them periodically and caching them for when your visitors need them. Instead of receiving a script that points the browser to other URLs it should download, Zaraz already inlines these scripts in its bundle so they could be immediately executed, saving the browser from emitting additional requests.
Zaraz mostly used Cloudflare for its infrastructure, meaning it is serving your visitors from more than 200 endpoints around the world. This ensures extreme reliability and top performance.
Our infrastructure is all distributed and serverless, and we are committed to the highest industry standards of SLA. However, in the extreme rare case that our service is unreachable, we have a fallback system that uses a different set of service providers to serve your visitors with a browser-based static version of your third-party stack, essentially functioning like a regular tag management or CDP solution.
Zaraz uses official APIs whenever possible to connect to your third-party providers. When these APIs are updated, Zaraz immediately updates its connectors too, well before the old version is unsupported. For tools that don’t provide an official API, Zaraz monitors and maintains those changes continuously, so your team doesn’t ever need to worry about third-party solutions breaking. This means you can keep interacting with the same Zaraz API even if your third-parties changed.